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Pages of the Sky Spirits eshop on a dark background, around a computer screen
Eshop / Google Ads

Sky Spirits — Eshop and Google Ads

A new look, clearer structure and an English version for a drinks importer’s eshop, together with its Google ads.

Sky Spirits imports and distributes spirits, wines and fine non-alcoholic drinks, MONIN products among them. It works mainly with hospitality and bar professionals, and its eshop also sells to consumers.

The eshop had been built by another company. We proposed a new look that keeps the character it already had, and reorganised the content: the company is now presented on three pages instead of one, so each side of the business has its own, and the filters and brands were put in a new order. We also gave guidance on better product descriptions and SEO, and added an English version across the whole site.

We also took over its Google Ads. We set up five campaigns, each with a different direction and products, and we continue to manage them.

What we did

  • Eshop design refresh
  • New structure for pages, filters and brands
  • English version across the whole site
  • Guidance on product descriptions and SEO
  • Five Google Ads campaigns and their management
Pages of the Sky Spirits eshop on a dark background, around a computer screen
How the Sky Spirits eshop looks on a phone: filters, product list and news
The “Sky Spirits Collection” section with a glass of whisky and the drinks, wines, cocktail boxes and Monin categories
The “Sky Spirits online cellar” section with Nikka whiskies and their prices
The “Quality portfolio” section with the Monin, Paragon, Flor de Caña and Nikka brands